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 PMD Furniture PressPMD Furniture Direct™ Signs 10 Franchisees COLUMBUS, OH (September, 2009) – PMD Furniture Direct™, Inc. (PMD) today announced the signing of 10 new franchisees. The news comes on the heels of the company’s launch into the franchise industry. An affiliate of industry leader Power Marketing Direct, Inc.,d/b.a PMD Furniture Direct, the new company was recently created to offer additional benefits to entrepreneurs and to increase the success of PMD’s current business model through franchising. Since its inception, the company has experienced steady growth system wide. “In less than a month, we’ve seen a nice influx of new franchisees and have several more in the pipeline,” said Jeff Hoskings, CEO and founder, PMD Furniture Direct. “While the furniture industry is changing, these initial franchisees are former PMD dealers who signed on because they know, firsthand, that our business model works and trust that it will continue working for them in the franchise realm.” According to Hoskings, franchisees have the freedom to set their own schedules and balance their financial goals with their personal goals. PMD offers a nearly recession-proof business platform to franchisees through low overhead and a high-margin approach to retail. Start-up investment costs are minimal, ranging from $75,000 to $146,000. And, because of its “quick ship” distribution and logistics program, franchisees are not required to tie up significant capital in inventory compared to similar furniture businesses, and PMD ranks as one of the top performers in the entire industry in terms of inventory turns. In certain instances, a franchise could be open only one week after signing on while taking advantage of some of the best hands-on training in the industry. "Because of my accomplishments with PMD, I am excited to become a franchisee with the company,” said Charlie Colwell, a PMD dealer since 2005 who recently became a PMD Furniture Direct, Inc. franchisee. “I believe in the business model and look forward to growth and other benefits including more independence and control over the success of my business.” PMD is a leader in the furniture industry, and with their new franchise model they will offer a nearly recession-proof business platform to PMD franchisees because of the low-overhead, high-margin approach to retail. Their system-wide sales are projected to reach $150 million in 2015, making PMD one of the fastest growing retail franchises in the country. For more information on PMD franchise opportunities, please visit www.pmdfranchise.com. For More Information: ------------------------------------------------------------------------------------------------- PMD Furniture, inc selects FRANDEAVOR as strategic partner for Franchise Sales and Development. San Clemente, CA (June 1, 2009) – Wholesale Furniture Distributor, PMD Furniture, Inc, selects FRANDEAVOR, a lead generation and franchise development firm, to recruit franchisees and handle all aspects of franchise sales. PMD Furniture, Inc, has operated as a dealer for the past several years. PMD Furniture Direct Dealers have become one of the most compelling success stories in the furniture industry with more than 60 locations nationwide generating more than $82 million in annual retail sales in 2006. Operating under a franchise model will provide the growth strategy needed to generate $200 - $300 million in annual sales. As an emerging brand, PMD Furniture, Inc will benefit of working with top sales executives in the franchise industry without incurring the high cost of hiring, training, and managing an in-house sales team. FRANDEAVOR founder, Christine Mudd, states “We will provide PMD Furniture with a comprehensive growth campaign and will meet their objectives of 4-5 franchise sales per month. FRANDEAVOR will work closely with the PMD Furniture, Inc to generate leads through non-traditional mediums such as banner ads on fortune.com and Craig’s List. Identifying the right franchisee for the first ten franchise stores will be the key to PMD Furniture, Inc. Geo-targeted campaigns will begin in small to mid size markets such as Bakersfield, Tucson, and Fort Collins. As franchisors continue to seek alternative support systems in lead generation and franchise sales, many franchisors will follow PMD Furniture, Inc lead in partnering with franchise development companies. FRANDEAVOR, founded in 2008, is a franchise development company that assists franchisors with lead generation and franchise sales. With executive experience in sales and development, FRANDEAVOR, provides a professional sales team with a proven system and process for generating leads and closing deals. For more information visit www.frandeavor.com For More Information:
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